Forget about slide decks and spreadsheets - it's the raw data in your accounting, sales, and operational systems that tell the real story of your business performance. Unfortunately, extracting data from all these systems is hard. Roobricks understands how information is stored and used within the most popular business applications, so you don't have to. Just give Roobricks access to your applications (which usually only take a few minutes), and it will take it from there.
Getting the metrics
The performance of any business can be assessed in terms of metrics - fundamental numbers that reflect the health and status of the operation. Metrics like customer acquisition cost, customer lifetime value, and return on investment are often critically important to investors, owners, and managers. These are what CFO's for Fortune 100 companies think about all day. Once connected to your data, Roobricks tracks the metrics that are vital to business success automatically and in real-time.
Understanding the metrics
Getting the metrics is a good first step, but really understanding them means also understanding what drives them, and how they compare against peers in the same industry and/or geography. Roobricks enriches your data with public sources and analyzes it using a combination of machine learning and deep learning.
I'm tracking lots of things on paper, or in my company's proprietary database
Roobricks works best with online (Saas) applications like Quickbooks, Salesforce, Jira and others. But it can also extract data from custom sources like online databases, FTP locations, or APIs. Simple tools help you bring offline (pen and paper) data into the mix.
But I already have a CFO and she's great!
Even better - you don't want your CFO spending all her time collecting and cleaning data do you? Roobricks can do the heavy lifting of collecting, cleaning, and packaging data into bottom-line numbers that your CFO can use to inform strategic decisions.